The primary mission of Business Development is to 1) promote Kentucky agricultural products both domestically and internationally, 2) expand existing markets and open new markets for Kentucky farm families and agribusinesses, and 3) adminster the Kentucky Proud program, which is the main vehicle for marketing Kentucky farm products.
Kentucky Proud is the official state agriculture marketing program for products "grown, raised, processed, packaged, or manufactured in Kentucky."The Kentucky Proud program is generously funded by the Kentucky Agricultural Development Fund. Kentucky Proud members can enjoy a multitude of benefits, including usage of the Kentucky Proud brand/logo, access to KDA marketing specialists, participation in the Kentucky Proud At-Cost program, and much more. Kentucky Proud members who have farm gate impact are also eligible to apply for the Kentucky Proud Promotional Grant, which is a 50/50 marketing cost share grant program. Kentucky food service institutions, such as restaurants, schools, and hospitals, may also be eligible to participate in the Kentucky Proud Restaurant Rewards program, which can provide food service institutions up to 20% cash rebates for the purchase of 100% Kentucky grown or raised food products.