|
FRANKFORT, Ky. — A Kentucky-based national company that facilitates buying and selling of used farm equipment has expanded to Mexico with help from the Kentucky Department of Agriculture.
Fastline de Mexico was unveiled at the Expo Agro Alimentaria trade show Wednesday in Irapuato in the Mexican state of Guanajuato. It is an offshoot of Fastline Publications, which publishes 28 farm and trucking magazines and maintains the Fastline.com Web site from its headquarters in Buckner in Oldham County.
“Fastline’s move into Mexico provides a vast new market for equipment dealers in Kentucky and throughout the United States,” Agriculture Commissioner Richie Farmer said. “It also will help Mexican farmers who are looking for affordable farm equipment. We were happy to play a role in bringing together the people who could make this venture a reality and help a Kentucky company in the process.”
The Department’s marketing office brought Fastline representatives together with officials from the Mexico trade office the KDA shares with the Kentucky Economic Development Cabinet. The KDA and the Mexico trade office helped Fastline set up distribution channels in Mexico and obtain a database of producers who would be interested in buying used farm machinery.
“The Mexico trade office was instrumental in helping us with local authorities and guiding us in Mexico,” said Peter DelValle, sales manager for Fastline de Mexico.
Fastline de Mexico is a full-color publication of advertisements for farm equipment and services. DelValle said Fastline will provide Spanish translation services to advertisers free of charge.
The first issue of Fastline de Mexico was free. DelValle said Fastline plans to develop a second Mexican publication with two regional editions in the next year.
--30--
|
