The mission of the Office of Agricultural Marketing is to assist farmers, agricultural businesses, and commodity groups in promoting and marketing their products by expanding existing markets and developing domestic and international markets for their goods and services. 

In addition to the Kentucky Proud program, the Office of Agricultural Marketing includes Direct Farm Marketing, Education & Outreach, Livestock Marketing, Plant Marketing, Promotion and Development and Shows and Fairs. To learn more, please explore the program pages on the right.