FOR IMMEDIATE RELEASE

Monday, November 26, 2007

For more information contact:
Bill Clary

(502) 564-4696

COMMISSIONER FARMER AND FORMER UK TEAMMATES
STAR IN ‘UNFORGETTABLE’ KENTUCKY PROUD CAMPAIGN

FRANKFORT, Ky. — This holiday shopping season will be Unforgettable for shoppers looking for Kentucky Proud products to give to their loved ones or serve at festive holiday gatherings.

Kentucky Proud has launched a promotional campaign featuring the Unforgettables – Agriculture Commissioner Richie Farmer, Deron Feldhaus, John Pelphrey and Sean Woods, the seniors on the 1991-1992 University of Kentucky basketball team that nearly toppled top-ranked Duke in the NCAA Tournament in what many consider the greatest college basketball game ever played.

“I’m grateful to Deron, John and Sean for joining me in this promotional campaign,” Commissioner Farmer said. “The people of Kentucky have been good to us, and we’re pleased to give something back to help Kentucky producers sell their Kentucky Proud products.”

The former UK stars donated their time to produce the video and photographs for the campaign. Over the next few years, they will appear in print and broadcast advertisements, and their picture will appear on in-store signage in dozens of retail businesses.

Kentucky Proud is the Kentucky Department of Agriculture’s farm marketing program. The familiar blue, green and red logo tells consumers that product was made in Kentucky by Kentuckians. About 1,000 farmers, processors, businesses, retailers, restaurants and farmers’ markets are Kentucky Proud members. Kentucky Proud generated $39 million in retail sales in 2006, and that figure is expected to be much higher in 2007.

To find Kentucky Proud products, go to www.kyproud.com.

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