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Homegrown By Heroes

Homegrown By Heroes

The Homegrown By Heroes marketing initiative affords farmers and/or agricultural producers located within the Commonwealth of Kentucky who are serving or have served in any of the branches of the United States Military (U.S. Air Force, Army, Marine Corps, Navy and Coast Guard) the ability to use the Homegrown By Heroes logo on their agribusiness signage and/or agriculture products. This distinctive logo serves as identification to prospective consumers that the products were locally grown or raised by a active military personnel, reservists, National Guard members or veteran. From the grocery shelf to the farmers' market to on-line retail, this label serves as an extra incentive to consumers when making a purchase decision. For more information visit our website listed below in Additional Links.

    Goals for Homegrown By Heroes:
  • Provide Kentucky farmers who serve or have served in the military distinctive marketing/branding power to their locally grown and raised agriculture products at the point of sale.
  • Afford consumers the opportunity to identify agriculture products produced by Kentucky Proud military-farmers at the point of sale.
  • Afford consumers the opportunity to support Kentucky Proud military-farmers by identifying and purchasing their agriculture products at the point of sale.
    • Eligibility Requirements
  • Any veteran of the United States Military, regardless of when, where, or how they served, and who has a farming operation or agribusiness located within the Commonwealth of Kentucky, is eligible to participate in the Homegrown by Heroes program.
  • In order to participate in the Homegrown by Heroes program: A. The individual must be a member of the Kentucky Proud program. B. The individual must provide documentation verifying their active duty, reservists, National Guard or veteran status. For veterans, this is done by providing a copy of their DD Form 214 (Report of Separation).
  • The Homegrown by Heroes logo can be used on the military-farmer's/agricultural producer's Kentucky Proud products and on any signage, websites, social media outlets, etc. where these products are promoted.
  • Any current Kentucky Proud program member (i.e. restaurants, food service institutions, schools, retailers, etc.) that purchases products from military-farmer/agricultural producer who is a member of the Kentucky Proud program is also eligible to participate in the Homegrown by Heroes program. In this instance, the Kentucky Proud program member can use the Homegrown by Heroes logo to identify only the particular products which were obtained from a military farmer/agricultural producer who is a member of the Kentucky Proud program.

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