Promotion & Development
The primary mission of Business Development is to 1) promote Kentucky agricultural products both domestically and internationally, 2) expand existing markets and open new markets for Kentucky farm families and agribusinesses, and 3) adminster the Kentucky Proud program, which is the main vehicle for marketing Kentucky farm products.
Kentucky Proud is the official state agriculture marketing program for products "grown, raised, processed, packaged, or manufactured in Kentucky." The Kentucky Proud program is generously funded by the Kentucky Agricultural Development Fund. Kentucky Proud members can enjoy a multitude of benefits, including usage of the Kentucky Proud brand/logo, access to KDA marketing specialists, participation in the Kentucky Proud At-Cost program, and much more. For more information about Kentucky Proud as well as marketing programs managed by Kentucky Proud, visit the Kentucky Proud expandable tab above or visit the website- below in Additional Links.