Office of Ag Marketing and Product Promotion |
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The KDA Office of Agricultural Marketing and Product Promotion assists farmers, agricultural businesses, and commodity groups in promoting and marketing their products by expanding existing markets, as well as developing domestic and international markets.
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Ag Education strives to improve ag literacy by developing programs that increase consumer, educator and student awareness about agriculture. Farm Safety strives to increase safety awareness and provide educational resources and training to ensure the safety of farmers and their families. Farmland Preservation allows the state to purchase ag conservation easements in order to ensure that lands currently in ag use will continue to remain available for agriculture and will not be converted to other uses. |
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The purpose of the Kentucky Department of Agriculture’s Division of Marketing is to promote Kentucky's agricultural products both domestically and abroad. As a team, the Division of Marketing works with agribusinesses throughout the Commonwealth to develop markets and trade opportunities and implement programs to assist Kentucky companies in marketing their products worldwide.
The Division of Marketing administers and promotes the Kentucky Proud marketing program. This team assists Kentucky producers in marketing Kentucky grown, processed or manufactured agricultural products locally, nationally, and internationally. |
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Agritourism has been defined by Kentucky's General Assembly as the act of visiting a working farm or any agricultural, horticultural or agribusiness operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation. |
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The Division of Show and Fair Promotion promotes Kentucky's livestock industry by sponsoring over 100 district, state, and national livestock shows and sales for youth and adult exhibitors. The division administers the Aid to Local Agricultural Fair Programs, which monitors 105 local county fairs in promoting and advancing Kentucky agriculture. |
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Value-Added Animal and Aquaculture Production is responsible for developing new market opportunities, expanding and enhancing existing markets and gathering market intelligence for all species of livestock and aquaculture enterprises. Staff works with individuals and companies through the entire range of opportunities, from farm production through the process of value added products sold at retail. Market information is disseminated weekly through the Division’s Market News branch in cooperation with local media outlets. |
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The Division of Value-Added Plant Production serves Kentucky farmers looking to enhance or develop markets for a variety of horticultural crops. Our marketing specialists serve farmers' markets, fruit and vegetable growers, ornamental agriculture producers, and certified organic farmers. |
