Quarles unveils new Appalachia Proud brand at SOAR Summit
New logo part of Department's commitment to improve brand based upon feedback from region
FRANKFORT (Oct. 29, 2020) – Agriculture Commissioner Dr. Ryan Quarles announced a new logo for the popular Appalachia Proud brand, a component of Kentucky Proud, at the SOAR Summit today.
“When I came into office, my team immediately began discussions with folks in Appalachia about how to improve this program,” Commissioner Quarles said. “Last year, we aligned Appalachia Proud with the traditional definition of the region held by SOAR and the ARC. After talking with folks in the area, we decided to take the additional step of refreshing the brand to pay tribute to the true landscape and spirit of our beautiful Appalachian region.”
Last year, the Kentucky Department of Agriculture (KDA) added 17 counties to the Appalachia Proud brand. The new counties were added to conform Appalachia Proud to the definition of Appalachia adopted by SOAR and the federal Appalachian Regional Commission.
Appalachia Proud was launched in 2014 under the Kentucky Proud umbrella to market agricultural products from eastern Kentucky and encourage agricultural development and education in the region. The newly refreshed logo seeks to better evoke the spirit and heritage of the area.
“The food, restaurant, and agriculture sectors in Appalachia have been devastated by the effects of the coronavirus and government-mandated shutdowns,” Commissioner Quarles said. “We have been working hard to support our farm families and our restaurants during this time. As we head into the winter, it is incredibly important that consumers find ways to support our farmers and small businesses.”
Appalachia Proud is a trademarked brand in the Kentucky Proud family and cannot be copied or used without the express written consent of the KDA, which administers Kentucky Proud and Appalachia Proud.