Kentucky Proud

Homegrown By Heroes

Homegrown by Heroes

Kentucky Proud
Homegrown By Heroes

The Homegrown By Heroes marketing initiative will afford farmers and/or agricultural producers located within the Commonwealth of Kentucky and who have served in any of the branches of the United States Military (U.S. Air Force, Army, Marine Corps, Navy and Coast Guard) the ability to use the Homegrown By Heroes logo on their agribusiness signage and/or agriculture products. This distinctive logo will serve as identification to prospective consumers that the products were locally grown or raised by a veteran. From the grocery shelf to the farmers' market to on-line retail, this label will hopefully serve as an extra incentive to consumers when making a purchase decision. For more information visit our website www.kyproud.com/veterans.

 


Mike Lewis of Berea, head of Growing Warriors, recently spoke to John Paul DeJoria of Paul Mitchell fame, founder of Grow Appalachia, about the importance of nutritious food as part of a healthy lifestyle and lifting people up through agriculture.
    Goals for Homegrown By Heroes
  • Provide Kentucky farmers who served in the military distinctive marketing/branding power to their locally grown and raised agriculture products at the point of sale.
  • Afford consumers the opportunity to identify agriculture products produced by Kentucky Proud veteran-farmers at the point of sale.
  • Afford consumers the opportunity to support Kentucky Proud veteran-farmers by identifying and purchasing their agriculture products at the point of sale.

 

    Eligibility Requirements
  • Farmers and/or agricultural producers located within the Commonwealth of Kentucky and who have served in any of the branches of the United States Military (U.S. Air Force, Army, Marine Corps, Navy and Coast Guard) are eligible to use the Homegrown by Heroes logo on their farm or agribusiness signage and/or on their agricultural products. This distinctive logo will serve as identification to prospective consumers at the point of sale that the product(s) were grown, raised, or produced locally by a veteran of the United States Military. This logo will hopefully serve as an additional incentive to consumers when making purchasing decisions.
  • Any veteran of the United States Military, regardless of when, where, or how they served, and who has a farming operation or agribusiness located within the Commonwealth of Kentucky, is eligible to participate in the Homegrown by Heroes program.
  • In order to participate in the Homegrown by Heroes program:
    A. The individual must be a member of the Kentucky Proud program.
    B. The individual must provide documentation verifying their veteran status. This is done by providing a copy of their DD Form 214 (Report of Separation).
  • The Homegrown by Heroes logo can be used on the veteran-farmer's/agricultural producer's Kentucky Proud products and on any signage, websites, social media outlets, etc. where these products are promoted.
  • Any current Kentucky Proud program member (i.e. restaurants, foodservice institutions, schools, retailers, etc.) that purchases products from veteran-farmer/agricultural producer who is a member of the Kentucky Proud program is also eligible to participate in the Homegrown by Heroes program. In this instance, the Kentucky Proud program member can use the Homegrown by Heroes logo to identify only the particular products which were obtained from a military veteran farmer/agricultural producer who is a member of the Kentucky Proud program.